How marketing has changed and innovated over the years

  What are the 4'ps Marketing Mix and how do they affect businesses. There are 4 categories in this marketing mix and they are: Product Promotion Price  Place Product , this is what your selling or have to offer like a service and in marketing it covers everything to do with it like manufacturing what makes your product different or what makes it better than competitors.  Promotion is showing off your product or service with the intention of selling it or raising awareness for it.  promotion is used by all businesses as it comes in many forms like marketing, advertising and more. these have methods in themselves which attract customers. Price this is the cost of the product or service your selling and can heavily impact your sales and success as competitors may have have a better deal for consumers. Place is where you sell your product/service from somewhere like a physical shop or an online one. Place can impact your business as if your shop is in a bad locati...

What's caused the change in marketing and advertising, and how has it affected consumers and the brand innovating the market. Over the years, marketing has changed drastically, and this is due to technological advances as well as brand superpowers taking control of the market.  We all know of Nike and how there at the top of the shoe industry.  This is because Nike have distinguished itself as there own brand and this has allowed the to take a hold of the shoe industry and be market leaders since the early 2000's. Nike have reached this point by changing and innovating there different strategies to marketing.  For example in the 90's they predominantly advertised by conventional means like billboard's and word of mouth where as now the change in technology has allowed them to advertise through online adverts that pop up on web pages or social media sponsorships. Nike is now able to reach almost everyone on the planet and its showing. as even grandparents know about N...