How and why Marketing has changed with time from Traditional to digital
What's caused the change in marketing and advertising, and how has it affected consumers and the brand innovating the market. Over the years, marketing has changed drastically, and this is due to technological advances as well as brand superpowers taking control of the market. We all know of Nike and how there at the top of the shoe industry. This is because Nike have distinguished itself as there own brand and this has allowed the to take a hold of the shoe industry and be market leaders since the early 2000's. Nike have reached this point by changing and innovating there different strategies to marketing. For example in the 90's they predominantly advertised by conventional means like billboard's and word of mouth where as now the change in technology has allowed them to advertise through online adverts that pop up on web pages or social media sponsorships. Nike is now able to reach almost everyone on the planet and its showing. as even grandparents know about N...